Inside of a report in the Feb. 21, 2002 PRNewswire comes a story of a national telephone survey conducted by Media General Research in December 2001, by which it was uncovered that consumers rely most on chiropractic as being the number 1 natural, non-drug option for most pains and injuries. The survey found for instance, that 42 percent of customers experienced back pain in the past year. The main natural choice was chiropractic care. The research also discovered that of those patients who saw a chiropractor, 91 percent rated their care as "very" or "somewhat" effective.
The analysis also demonstrated that while 60 % of consumers said they might visit an MD when they experienced an injury causing pain to their back or neck, about 23 percent said they'd visit a chiropractor. This quantity was over physical therapists at 7 percent, massage therapists at 4 percent, and acupuncturists at just 1 %.

Even though it is a typical public belief to associate chiropractic with neck and back pain, the study also showed another area which is becoming more identified by everyone in terms of choosing chiropractic care and that area is the care of headaches. Although using drugs is still the most commonly used treatment for those who had experienced headaches in the past year, the second most popular choice of care for headache sufferers was chiropractic care. The report also noted that in 1998, the Journal of the American Medical Association reported that chiropractic was the most frequently used drug-free treatment. Additionally the report mentioned that Chiropractic has been practiced in the United States for more than 100 years, and more than 3 million people visit one of the 60,000 chiropractors in the country every year.

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